Crayola

Can’t see the pencils for the pens? Aside from our creativity, our job is to see what often others miss. For Binney & Smith and their Crayola brand, the task was enormous and yet quite straightforward at the same time…

Since its inception in 1903, the Crayola brand has grown into one of the most respected and recognizable brands in the consumer marketplace. With an underlying task of solving the packaging architecture, key points considered included:

• The preservation of the 100-year brand heritage


• A total overhaul and update of the brand


• An understanding of the marketplace


• To fix brand inconsistencies across the range of 100's of products

Our packaging expertise has been utilised by many clients several in different sectors, they include Thompson Morgan, Tarmac, and Petlife International. Contact us now if you would like to discuss the presentation of your products or services.